Avid Reader and Promoter Shares Her Secrets

Shelby Isaacson, avid reader, past marketing specialist at a small publisher and current author promoter, spoke about her passion - for reading, for story, for helping writers succeed in the swamp pit of publishing. Yes, dear readers, it is a struggle once word has appeared on page to get anyone to read it.

But with the right promotion, the right idea and the right timing, you can make it! And, it's really about doing what you enjoy, unless it's a job, and then it's about enjoying what you do! (Because if you don't enjoy it, why are you doing it?) Shelby shared some of the insider information on publishing, including book cover design, editing and marketing.

I think one of her stronger points was - get a professional edit! Too often she has seen work come across that was not properly edited, which immediately slams in on the fast slope to the slushpile.

As usual, we continued the conversation at the St. Pete Diner where she talked some more about her experiences. An enlightening evening!