Dale Hutchings, PR specialist, gave audience members a simple formula for coming up with a marketing plan. Dale engaged those present in working on five basic steps needed to plan how to market yourself and your literary work. The interactive presentation focused on strengths and weaknesses in building your plan, and is an easy way to get started without feeling overwhelmed by what could appear to be a daunting task.
This simplified approach looks like a good way to get a PR campaign off the ground quickly and stay focused on those things that will benefit the writer the most. We thank Dale for sharing his expertise with us.
John
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